Crock A Doodle Franchise Discovery Process
Your path to becoming a Crock A Doodle franchisee follows a clear discovery process, with no pressure and no surprises along the way.
We don’t “sell” franchises, we “award them” to qualified people who we feel will be successful in bringing the Crock A Doodle brand to life in their communities.
This process is about sharing information to help you make an informed decision. Just as you’re careful about exploring the opportunity, we’re careful about selecting the best candidates. Let’s see if that’s you!
Step 1: Think About it
If you’ve been considering starting your own business for some time and think that Crock A Doodle might be what you’ve been searching for, we invite you to explore the opportunity. Spend some time on our website at www.crockadoodle.com and visit a studio (or several) to see our brand in action. Learn more about our franchise program in the Franchise Opportunity section of the website. Take the self-test to carefully reflect on the fit we are looking for and to determine if franchising is right for you.
Step 2: Franchise Information Request
After you’ve done some thinking about your goals and motivations and are keen to find out more, you can then submit a Franchise Information Request through the website. This tells us a little bit about who you are and what you are looking for in an opportunity, your market of interest, your desired timeline and your plan for how to finance the investment.
Step 3: Qualifying Call
Once you’ve submitted a Franchise Information Request, and it meets our minimum requirements, we will schedule an initial meeting to discuss your background, motivation and interest in Crock A Doodle. This Franchise Qualification Call helps us determine if there is an initial fit between you and our brand, and if we feel our program can deliver on your expectations. It’s also an opportunity for you to ask us some initial questions and learn more about how the process works.
Step 4: Application
After learning more about each other through our initial conversation, your next step will be to submit a Franchise Application. At this stage you will be providing more information about yourself, your work experience, formal education and financial net worth. You will also provide professional and community references. We will review the information and decide if you qualify for the franchise opportunity.
Step 5: Traits Testing and Reference Calls
Once we have approved your application, we will contact your references to learn more about you from past employers, community contacts and/or colleagues.
At this point we will also have you complete a Franchise Traits Test to give us insights into your natural orientations and the probability for success in our system. We will share this feedback with you.
Step 6: Discovery Meeting
Once we have approved your application, contacted references and reviewed your traits testing, we will schedule a Discovery Meeting at our Head Office studio in Cambridge, Ontario. We will give you a studio tour, introduce you to our Head Office team and share more on the vision and values we live by.
We will ask more about your personal and business objectives, your timelines, and local market opportunities. We want to learn more about you and your vision for Crock A Doodle in your community.
We’ll take you through the Crock A Doodle Franchise Opportunity Presentation to share more about our brand, system and support and what it takes to be successful in our system. We’ll answer your questions and help determine if this opportunity is a fit.
Step 7: Disclosure Document Review
During our Discovery Meeting, we will present the Franchise Disclosure Package to you, including a sample franchise agreement, business planning proforma and list of our franchisees. The disclosure period marks a time to review the franchise opportunity seriously, complete your due diligence, research your market, initiate preliminary site search and do your business planning.
You are encouraged to seek independent guidance from your advisors, lawyer and accountant. You are also encouraged to speak with some of our existing franchise owners. This is an exciting and valuable step in the process. You will learn how our team of franchisees are building their businesses, what opportunities and challenges they have faced, and get firsthand answers to more of your questions.
This due diligence is an important part of making an informed business decision and understanding the commitments of the franchise relationship. We will be available to answer questions along the way.
Step 8: Discovery Day in Studio
At this point in the discovery process, we will invite you to spend some time in a Crock A Doodle studio, getting a sense of a Day in the life of Crock A Doodle. You can shadow our team during a busy day in the studio…helping customers create, capturing handprints, observing a birthday party, getting a glimpse of kiln production and more. We want you to see and experience the Crock A Doodle brand in action.
Step 9: Decision Time
Now that you’ve gathered all this information, it is time to decide if you would like to become a Crock A Doodle franchisee and for us to decide if you are a fit for our system. It’s a big decision…and we want you to make it with your eyes wide-open. Be sure you have all your questions answered and you are comfortable with the commitment of time, energy and money you will invest. We want you to be excited and eager to take this step and feel confident in the adventure ahead!
Step 10: Sign Franchise Agreement
Once you have made an informed decision to join our team and we have determined you are a good fit for our program, the final step is to execute the Franchise Agreement and award you a Crock A Doodle franchise. From here we will plan your Pre-Opening orientation, schedule your Head Office training, oversee your studio buildout and set up, and get you ready for action in your own Crock A Doodle studio!
See what’s involved in the Investment
